It’s not that rare to hear someone claim that the look of your website isn’t the focal point of having one. While this is true – content is crucial, as even the worst-looking websites in the world can thrive if the content is good enough.

The catch? Most of them can’t.

Your website is your identity, and if it looks horrendous when it loads, the likelihood is that someone will make a snap judgement about your content, your services and your willingness to put effort into your online presence. This sounds harsh, but realistically, companies should have been investing in high-quality websites ten years ago. In the second decade into the new millennium, there’s no excuse.

So what makes a good website, and how do you invest in one? For starters, you’ll find that user experiences are going to improve when everything is neat, clean, well-organised and easy to use.

Investing in your website is simple – hire good web developers, make sure your servers are high-quality and never prone to more than .1% downtime (whether you choose a Rimuhosting.com VPS or a GoDaddy.com Hosting Plan for as little as $7.64/month), and hire some staff to run the site, if you’re a large enough company. A good team of staff will be comprised of a web administrator, someone on content, someone promoting the site (you can combine these last two roles, if you wish), and someone working on helping users who may have any queries.

Lastly, think of your website as the modern equivalent of a shop front. If it looks like something years out of date, without a door handle and with all the products lacking price tags, then you’re going to run into trouble. So keep everything clean and appealing, and it’s going to be a lot easier to generate a client/consumer base that appreciates and is loyal to your dedication to your and their online presence.