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In addition to making sure that you have SPF and DKIM set up correctly, there are a number of things which can cause the email that you send to end up in the spam folder. For example, the content of your email (if your site deals with a topic that is considered to be a sign of spam in email – such as certain medical products, gaming, etc.), the reputation (or even name) of your domain, the text:image ration, and so on and so on. Or it could be as simple as you don’t have rDNS set up properly (we have a tool where you can check your rDNS here: http://www.isipp.com/free-tools/do-i-have-rdns-set-up/ ) or your being blacklisted (you can read more about and check that here: http://www.isipp.com/resources/am-i-blacklisted/ )
Are these going to the spam folder at just one provider (say, Gmail), or across many different providers?
Anne P. Mitchell, Esq.
SuretyMail Email Reputation and Inbox Deliverability Certification Program
Author: Section 6 of the CAN-SPAM Act of 2003 (the Federal anti-spam law)
Member, California Bar Cyberspace Law Committee
Member, Colorado Cybersecurity Consortium
Member, Asilomar Microcomputer Workshop Committee
Ret. Professor of Law, Lincoln Law School of San Jose
Ret. Chair, Asilomar Microcomputer Workshop
[email protected] | @AnnePMitchell
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